Credits

The new digital ecosystem for Boutique Hotel Carlo Felice was designed to turn the hotel website into a clearer, more elegant and booking-oriented tool.

The challenge: enhancing hospitality in the heart of Cagliari

The project required a complete review of the online experience while preserving the hotel’s historical identity and improving readability, perceived quality, navigation and room presentation across desktop, laptop, tablet and smartphone.

The solution: a web experience built around the rooms

Area Marketer curated architecture, design, WordPress development with Bricks, Italian/English structure, room pages with galleries and amenities, content, responsive design, image optimization and Beddy booking integration.

The result: a more professional conversion-oriented website

The website now guides guests from discovering the hotel to choosing a room and checking availability, with a coherent visual system, more readable content and a consistent experience across major devices.